Outdoor Digital Signage

Outdoor Digital Signage
There are lots of challenges when implementing outdoor digital signage however despite this more and more digital displays are being built out to make the most of the greater audience numbers these outside digital advertising displays can create. While the most obvious obstacle for carrying a industrial grade LCD screen outside is shielding it from the weather, and specifically rainfall, the problems associated with the sun can be just as difficult to overcome. Outdoor Screens
The issue with the sun and outdoor digital signage is that direct sunlight will frequently create the screen unreadable. Not only can sun cause warmth (you should know what that’s like when you attempt to watch the TV at home during the summer months where quite often you are forced to shut the curtain to see the screen clearly) but even when there’s no warmth in bright sunlight the screen will look dim and difficult to see. However there are ways to ensure the screen is as easy as you can when taken outside:
Brightness
Ensuring you have the cleverest type of screen possible will go along way to ensuring the screen is readable. The minimum screen brightness for any outside LCD screen should be 800 nits however LCD with 1000+ nits are available and should be taken into account when looking to get into outdoor digital signage. It should also be mentioned that in general industrial displays have greater nit values and are better suited for outdoor signage displays.
Anti-glare technologies Sadly, no matter which way you go on this there probably will be some drop-off in brightness. Direct sunlight can cause more problems than just glare too. Screen burn can grow if sunlight is constantly on it so either the outside digital screen ought to be turned away from sunlight another remedy to protect against this screen burn ought to be looked at like cooling the screen itself.
Bespoke Outdoor Content

A lot of content which works well in indoor places does not respond well to be taken outside. Use colours and designs which are more prominent in outdoor places. There’s frequently a great deal of trial and error involved in this but check what works and what does not and you should soon develop a teaser for designing content that’s acceptable for outdoor digital signage.